Finish First Performance
Finish FirstMental Performance
Built Different Blueprint — Mental Performance Course Preview
Mental Performance Mastery

Physical Talent Gets You Noticed.
Mental Performance Makes You Unstoppable.

The exact 9-skill psychological framework used by NFL, NHL, WNBA, and Olympic athletes to dominate under intense pressure, eliminate game-day choking, and unlock unbreakable confidence.

36+ Deep-Dive Video Lessons50+ Printable Performance WorksheetsSelf-Paced Lifetime Access
Built Different Blueprint Overview
Watch 2-Minute Video: What It Means To Be Built Different
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Championship Pedigree

Trusted By Athletes & Coaches From Premier Organizations

National Football League
NFL
National Hockey League
NHL
Kontinental Hockey League
KHL
Major League Football
MLF
Olympic Training Center
Olympics
Women's National Basketball
WNBA
National Lacrosse League
NLL
Canada Lacrosse
Lacrosse Canada
USA Hockey National Team
USA Hockey
Division I Collegiate Athletics
NCAA
Swiss Ice Hockey Federation
Swiss Hockey
NASCAR Racing Teams
NASCAR
The Reality of Elite Sports

Why Physical Talent Alone
Hits A Brick Wall

90% of athletes spend 100% of their time lifting weights, running sprints, and attending skill camps. Yet when the championship is on the line with 10 seconds on the clock, why do physically gifted players freeze, hesitate, or make critical mental errors?

The difference between good and championship-grade performance isn't another hour in the gym. It is the mental operating system that dictates how you respond when exhaustion, adversity, and high stakes set in.

Erases Game-Day Choking

Proven biological down-regulation protocols to conquer anxiety before whistle blows.

Laser Focus In The Clutch

Stay locked into the present moment regardless of bad referee calls or scoreboard deficits.

Finish First Performance

Created by Elite Coaches

Coach Jeremy Hoy & Finish First Performance

Headquarters: 3599 Chiller Lane, Columbus, OH

"Over two decades, we've trained thousands of athletes across pro leagues, collegiate NCAA programs, and elite academies. We created the Built Different Blueprint to demystify mental performance so any athlete can build championship psychology."

Real Tools, Not Academic Fluff

Includes concentration grids, signal-light focus templates, daily accountability frameworks, and mental imagery exercises tested in actual game competition.

The 9 Foundational Blocks

Master These 9 Proven Skills Used By Elite Athletes

Each skill includes video mastery lessons from Coach Jeremy Hoy, along with printable worksheets to complete daily "mental reps" so these principles become automatic muscle memory in competition.

The Right Mindset Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #1Foundation & Identity($97 Value)

The Right Mindset

Prepare your mind for elite growth, resilience & unshakeable self-belief

With 4 video modules and 10+ actionable worksheets, you'll dissect your current internal dialogue and rebuild an elite growth mindset. Eliminate the fear of failure and build the psychological foundation required to step into pressure situations without hesitation.

Growth (Elite) vs Fixed Mindset in athletic competition
E+R=O formula (Event + Response = Outcome)
Start, Stop, Continue strategic self-auditing
Body Language, Posture, and Positive Self-Talk conditioning
4 Video Lessons• Interactive Action Guides
Motivation & Self-Control Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #2Core Drive($97 Value)

Motivation & Self-Control

Define your unstoppable 'WHY' and master unbreakable daily discipline

Motivation fades; discipline endures. 4 deep-dive lessons and 10+ structured worksheets to drill down to your true driving force. Learn to ruthlessly filter out distractions and low-value activities so your daily energy is 100% focused on dominant execution.

Goal Setting blueprint (The 'Why' behind every rep and drill)
Telescope vs Microscope vs Reverse Engineer goal mapping
The 'Flush It' system for instant mental resets
Recognize, Release, Refocus (3R) protocol under intense pressure
4 Video Lessons• Interactive Action Guides
Energy & Awareness Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #3High-Stakes Focus($97 Value)

Energy & Awareness

Heightened presence and self-monitoring to stay dialed-in when it counts

Awareness precedes control. Discover exactly what triggers emotional tilt, second-guessing, and energy dumps during games. Master concentration grids and signal-light awareness to snap into the present moment and control game tempo.

Concentration Grids for sharpening visual tracking and focus stamina
Red, Yellow, Green 'Signal Lights' mental traffic system
ABC's of Focus: Active, Breath, Core Execution
Dynamic Vision Boards to anchor long-term championship intent
4 Video Lessons• Interactive Action Guides
Process Focus Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #4Execution Matrix($97 Value)

Process Focus

Crush outcome anxiety by dominating the controllables every single day

Focusing obsessively on scoreboard outcomes creates tension and inconsistency. 4 high-impact lessons on controlling the controllables, engineering daily micro-wins, and celebrating the process that guarantees long-term dominant results.

Control the Controllables framework (efforts, attitudes, pre-game prep)
Daily Success Checklist to lock in winning days before you compete
Gap and Gain mindset shift (stop comparing to perfection, recognize progress)
Process Clarity systems to turn complex competition into simple execution
4 Video Lessons• Interactive Action Guides
Breathwork, Meditation, Imagery (BMI) Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #5Neural Conditioning($97 Value)

Breathwork, Meditation, Imagery (BMI)

The physiological & neural tools used by Olympians to lower heart rates and visualize victory

Used by Stanley Cup champions, NFL quarterbacks, and Olympic medalists. Master scientifically proven diaphragmatic breathwork, guided mindfulness meditation, and vivid multi-sensory mental rehearsal to prime your nervous system for peak output.

Activated autonomic breathing to down-regulate game-day nerves
Guided (Self) Mental Imagery to rehearse clutch plays in high definition
6-2-8 Relaxation cadence for post-competition nervous recovery
4x5x5 Box Meditation & tactical breath patterns
4 Video Lessons• Interactive Action Guides
Routines & Habits of Excellence Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #6Behavioral Mastery($97 Value)

Routines & Habits of Excellence

Engineer automatic championship behaviors and eliminate self-sabotaging rituals

Champions do not rise to the occasion; they fall to the level of their daily training. Learn how neural habit loops operate, strip away bad habits that leak performance, and construct ironclad morning, pre-game, and workout routines.

The 3-Step Habit Loop: Cue, Routine, Reward re-engineering
Bad Habit Interception: eliminate rituals that breed inconsistency
Pre/In/Post Competition & Workout elite routines
The Built Different Daily Journal blueprint used by pro athletes
4 Video Lessons• Interactive Action Guides
Organization & Productivity Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #7Life Mastery($97 Value)

Organization & Productivity

Master time management so you out-prepare and out-study every opponent

Elite athletes balance rigorous training, school, careers, travel, and recovery without burnout. Learn the exact 168-Hour schedule strategy, daily Most Important Tasks (MIT), and digital accountability systems that keep you sharp.

MIT (Most Important Tasks) prioritization for explosive daily impact
The 168-Hour athletic schedule master planning template
Daily structured checklists that keep the main thing the main thing
HabitShare app integration for peer and coach accountability
4 Video Lessons• Interactive Action Guides
Leadership & Teamwork Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #8Championship Culture($97 Value)

Leadership & Teamwork

Command locker-room respect, lead with vocal composure, and elevate team performance

Whether you are the team captain or earning your minutes, understanding elite team dynamics makes you an indispensable leader. Discover the 7 qualities of premier team players and build trust that translates into championships.

The 7 Core Qualities of an Elite Team Player
3 Qualities of Transformational Locker-Room Leadership
Handling tough peer conflicts and maintaining locker room cohesion
Leadership Development plan to lead by authentic example
4 Video Lessons• Interactive Action Guides
Winning Goals and Culture Worksheet and Lesson Preview
Includes Printable PDF Worksheets
SKILL #9Legacy & Destiny($97 Value)

Winning Goals and Culture

Formulate your personal mission, non-negotiable core values, and championship identity

How you do anything is how you do everything. Build your own MVP (Mission, Vision, Principles) statement that governs every rep, play, and life choice. Embody a standard of excellence that leaves an enduring legacy.

Crafting your personal Mission, Vision, and Core Principles (MVP)
Myths vs Mistakes in pursuit of athletic greatness
Behaviors and Actions aligned with championship standard
Lifelong Growth Plan to continuously level up year after year
4 Video Lessons• Interactive Action Guides

Ready to Replace Inconsistency With Dominant Confidence?

Get instant access to all 9 modules, 36+ video lessons, and 50+ downloadable worksheets for a one-time investment of just $197.

Built Different Blueprint — Mental Performance Course
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Claim Your Built Different Blueprint Today

Gain immediate lifetime access to the complete 9-skill mental performance curriculum, video mastery lessons, and elite workbook systems.

Curriculum Stack

Everything Included

Total Value $873$197
  • Skill #1: The Right Growth Mindset ($97 Value)
  • Skill #2: Motivation & Self-Control ($97 Value)
  • Skill #3: Energy, Presence & Awareness ($97 Value)
  • Skill #4: Process-Focus Architecture ($97 Value)
  • Skill #5: Breathwork, Meditation, Imagery ($97 Value)
  • Skill #6: Routines & Habits of Excellence ($97 Value)
  • Skill #7: Organization & 168-Hour System ($97 Value)
  • Skill #8: Elite Leadership & Teamwork ($97 Value)
  • Skill #9: Winning Culture & Personal MVP ($97 Value)
  • Includes 50+ Printable Performance Worksheets & Built Different Journal System
100% Risk-Free CommitmentWorld-class mental conditioning used by athletes in the NFL, NHL, WNBA, and Olympics.
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Got Questions?

Frequently Asked Questions

Everything you need to know about starting the Built Different Blueprint.

This course is built for competitive athletes at every level (high school, collegiate, semi-pro, and professional) across all sports—including hockey, lacrosse, football, basketball, soccer, baseball, golf, track, and combat sports—as well as dedicated parents and coaches who want to give their athletes the mental edge that physical talent alone cannot provide.